Atomic Media

SearchCap: Google Penguin done, Sitelinks demotion & new mobile index

Written on October 14, 2016 at 1:38 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Penguin done, Sitelinks demotion & new mobile index appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yahoo is using display ads to drive search traffic for competitive terms

Written on October 14, 2016 at 1:38 am, by admin

Ads link directly to search results for terms across a number of competitive verticals.

The post Yahoo is using display ads to drive search traffic for competitive terms appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google launches new AMP testing tool

Written on October 14, 2016 at 1:38 am, by admin

Check out the new AMP testing tool in the Google Search Console. It combines AMP and structured data errors with a live preview.

The post Google launches new AMP testing tool appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Attribution modeling, AdWords Budgets & personalizing local content

Written on October 12, 2016 at 10:19 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Attribution modeling, AdWords Budgets & personalizing local content appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Rethinking today’s attribution problem in digital marketing

Written on October 12, 2016 at 10:19 pm, by admin

Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns.

The post Rethinking today’s attribution problem in…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How should your ad budget impact campaign building?

Written on October 12, 2016 at 10:19 pm, by admin

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.

The post How should your ad budget impact campaign building? appeared first on Search…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Best practices for personalizing content at the local level

Written on October 11, 2016 at 7:13 pm, by admin

Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google’s quality updates, link building & agenda for MarTech Europe

Written on October 11, 2016 at 7:13 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google’s quality updates, link building & agenda for MarTech Europe appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience

Written on October 11, 2016 at 7:13 pm, by admin

In the second installment of his two-part series on Google’s quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.

The post Why Google’s quality updates should be on your algorithmic radar [Part 2]: The…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

I’ll stop the world and link with you

Written on October 11, 2016 at 7:13 pm, by admin

Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.

The post I’ll stop the world and link with you appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing