Enterprise SEOs, unite! The SMX East 2016 session recap
Written on October 18, 2016 at 4:06 pm, by admin
What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.
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Google Flights now shows expected airfare cost increases & filter for hotel discounts
Written on October 17, 2016 at 1:02 pm, by admin
During the coming weeks, Google Flights will also roll out email notifications to alert users when prices expire for tracked flights or routes.
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Just launched: Search Engine Land’s new MarTech Today website!
Written on October 17, 2016 at 1:02 pm, by admin
Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.
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Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
Written on October 17, 2016 at 1:02 pm, by admin
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.
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[Reminder] Upcoming webcast: Take back control of your content
Written on October 17, 2016 at 1:02 pm, by admin
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing…
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SearchCap: Google Panda demotes, Google News fact check & keyword research
Written on October 15, 2016 at 4:41 am, by admin
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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The ins and outs of keyword research
Written on October 15, 2016 at 4:41 am, by admin
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
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What Google’s experimental content podium means for SEO
Written on October 15, 2016 at 4:41 am, by admin
What’s the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers.
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What you need to reach the big leagues of local SEO
Written on October 15, 2016 at 4:41 am, by admin
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.
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Google News adds “Fact check” label for articles that contain fact-checking content
Written on October 14, 2016 at 1:38 am, by admin
Google says articles that include the schema.org ClaimReview markup will have the Fact Check tag.
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