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Enterprise SEOs, unite! The SMX East 2016 session recap

Written on October 18, 2016 at 4:06 pm, by admin

What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.

The post Enterprise SEOs, unite! The SMX East 2016 session recap appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google Flights now shows expected airfare cost increases & filter for hotel discounts

Written on October 17, 2016 at 1:02 pm, by admin

During the coming weeks, Google Flights will also roll out email notifications to alert users when prices expire for tracked flights or routes.

The post Google Flights now shows expected airfare cost increases & filter for hotel discounts appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Just launched: Search Engine Land’s new MarTech Today website!

Written on October 17, 2016 at 1:02 pm, by admin

Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.

The post Just launched: Search Engine Land’s new MarTech Today website! appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016

Written on October 17, 2016 at 1:02 pm, by admin

Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.

The post Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016 appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




[Reminder] Upcoming webcast: Take back control of your content

Written on October 17, 2016 at 1:02 pm, by admin

Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




SearchCap: Google Panda demotes, Google News fact check & keyword research

Written on October 15, 2016 at 4:41 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Panda demotes, Google News fact check & keyword research appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




The ins and outs of keyword research

Written on October 15, 2016 at 4:41 am, by admin

When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.

The post The ins and outs of keyword research appeared first on Search Engine…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




What Google’s experimental content podium means for SEO

Written on October 15, 2016 at 4:41 am, by admin

What’s the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers.

The post What Google’s experimental content podium means for SEO appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




What you need to reach the big leagues of local SEO

Written on October 15, 2016 at 4:41 am, by admin

Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.

The post What you need to reach the big leagues of local SEO appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing




Google News adds “Fact check” label for articles that contain fact-checking content

Written on October 14, 2016 at 1:38 am, by admin

Google says articles that include the schema.org ClaimReview markup will have the Fact Check tag.

The post Google News adds “Fact check” label for articles that contain fact-checking content appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing