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SearchCap: Google Penguin links, link labels & RGB to Hex answers

Written on October 10, 2016 at 3:55 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Penguin links, link labels & RGB to Hex answers appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Penguin looks mostly at your link source, says Google

Written on October 10, 2016 at 3:55 pm, by admin

When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site.

The post Google Penguin looks mostly at your link source, says…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google labels your links, such as ‘footer’ or Penguin-impacted

Written on October 10, 2016 at 3:55 pm, by admin

Google’s manual action team has access to look at a page’s link labels and may use that to dig deeper into the site’s activities.

The post Google labels your links, such as ‘footer’ or Penguin-impacted appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

Written on October 10, 2016 at 3:55 pm, by admin

Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate.

The post Does finding that micro-moment feel…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: AMP stats, AdWords & Salesforce & local SEO

Written on October 8, 2016 at 9:26 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AMP stats, AdWords & Salesforce & local SEO appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Exploring a newly-granted Google patent around social signals

Written on October 8, 2016 at 9:26 am, by admin

Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results.

The post Exploring a newly-granted Google patent around social signals appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AdWords rolls out Salesforce account linking for automated conversion imports

Written on October 8, 2016 at 9:26 am, by admin

The conversion data import solution is coming out of beta.

The post AdWords rolls out Salesforce account linking for automated conversion imports appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Results from the Local SEO Ranking Factors Study presented at SMX East

Written on October 8, 2016 at 9:26 am, by admin

Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.

The post Results from the Local SEO Ranking Factors Study presented at SMX East appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AMP is one year old and growing fast, will it ultimately trump responsive design?

Written on October 7, 2016 at 5:42 am, by admin

There are now 600 million AMP pages on 700,000 domains.

The post AMP is one year old and growing fast, will it ultimately trump responsive design? appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Take back control of your content

Written on October 7, 2016 at 5:42 am, by admin

Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, US marketing…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing