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Criteo launches Predictive Search to automate Google Shopping campaign optimizations

Written on October 25, 2016 at 11:51 am, by admin

The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.

The post Criteo launches Predictive Search to automate Google Shopping campaign optimizations appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Criteo launches Predictive Search to automate Google Shopping campaign optimizations

Written on October 25, 2016 at 11:51 am, by admin

The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.

The post Criteo launches Predictive Search to automate Google Shopping campaign optimizations appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using PPC brand protection to decrease campaign costs by 51%

Written on October 24, 2016 at 8:16 am, by admin

Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.

The post Using PPC brand protection to decrease campaign costs by 51% appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO on a budget: How a small manufacturer started a program from scratch

Written on October 24, 2016 at 8:16 am, by admin

Think you don’t have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.

The post SEO on a budget: How a small manufacturer started a program from scratch appeared first…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Antoni van Leeuwenhoek Google Doodle marks Father of Microbiology’s 384th birthday

Written on October 24, 2016 at 8:16 am, by admin

Designed by Doodler Gerben Steenks, today’s Doodle pays tribute to the Dutch scientist credited with being the world’s first microbiologist.

The post Antoni van Leeuwenhoek Google Doodle marks Father of Microbiology’s 384th birthday appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google featured snippet failure, Bing radio search & AdWords targets

Written on October 22, 2016 at 1:33 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google featured snippet failure, Bing radio search & AdWords targets appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Direct answer fail: Google gives only one side of proposed gun ammo & magazine law

Written on October 22, 2016 at 1:33 am, by admin

Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Personalized Local Content: Frightful or Insightful?

Written on October 22, 2016 at 1:33 am, by admin

Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Is your location data being held hostage?

Written on October 22, 2016 at 1:33 am, by admin

Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.

The post Is your location data being held hostage? appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing’s partnership with TuneIn lets users listen to radio stations directly in search

Written on October 20, 2016 at 10:14 pm, by admin

The Bing-TuneIn partnership will bring more than 10,000 stations directly into Bing’s search results for ‘online radio stations’ query.

The post Bing’s partnership with TuneIn lets users listen to radio stations directly in search appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing