Atomic Media

SearchCap: Bing Ads expanded text ads, Merkle report & VR

Written on October 26, 2016 at 2:53 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Ads expanded text ads, Merkle report & VR appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3

Written on October 26, 2016 at 2:53 pm, by admin

Still, mobile spend increased significantly year over year, and Google product listing ads continue to drive growth.

The post Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3 appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Pull live inventory data from your product database and place it in your search ad copy

Written on October 26, 2016 at 2:53 pm, by admin

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.

The post Pull live inventory data from your product database and place it in your search ad copy appeared first on Search Engine…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

Written on October 26, 2016 at 2:53 pm, by admin

Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.

The post Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New MarTech Intelligence Report: Digital Analytics Platforms

Written on October 25, 2016 at 11:51 am, by admin

With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Long-term SEO: Proving the value now

Written on October 25, 2016 at 11:51 am, by admin

How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.

The post Long-term SEO: Proving the value now appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Penguin 4.0: Necessary and positive improvement

Written on October 25, 2016 at 11:51 am, by admin

Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.

The post Penguin 4.0: Necessary and positive improvement appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New MarTech Intelligence Report: Digital Analytics Platforms

Written on October 25, 2016 at 11:51 am, by admin

With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Long-term SEO: Proving the value now

Written on October 25, 2016 at 11:51 am, by admin

How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.

The post Long-term SEO: Proving the value now appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Penguin 4.0: Necessary and positive improvement

Written on October 25, 2016 at 11:51 am, by admin

Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.

The post Penguin 4.0: Necessary and positive improvement appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing