Atomic Media

Why all search ads seem the same (and what you can do about it)

Written on November 1, 2016 at 7:18 am, by admin

Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.

The post Why all search ads seem the same (and what you can do about it) appeared first on Search…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Halloween Google Doodle treats searchers to Magic Cat Academy game a day early

Written on October 31, 2016 at 4:18 am, by admin

Halloween isn’t until tomorrow, but Google is already celebrating by replacing its logo with an interactive game filled with ghosts and a magic cat.

The post Halloween Google Doodle treats searchers to Magic Cat Academy game a day early appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power

Written on October 28, 2016 at 9:59 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Report: AMP causing monetization frustration among some news publishers

Written on October 28, 2016 at 9:59 pm, by admin

Some publishers, such as CNN and The Washington Post, are having good experiences, however.

The post Report: AMP causing monetization frustration among some news publishers appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The SEO power of portfolio entries, case studies & testimonials

Written on October 28, 2016 at 9:59 pm, by admin

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.

The post The SEO power of portfolio entries, case…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Micro-moments and beyond: Understanding and optimizing for consumer intent

Written on October 28, 2016 at 9:59 pm, by admin

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.

The post Micro-moments and beyond: Understanding and optimizing for consumer intent appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

It’s not too late to maximize your Google Shopping in time for the holidays

Written on October 27, 2016 at 6:55 pm, by admin

Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Voice search, Bing Ads & scary SEO

Written on October 27, 2016 at 6:55 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Voice search, Bing Ads & scary SEO appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

It’s scary how many ways SEO can go wrong

Written on October 27, 2016 at 6:55 pm, by admin

In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.

The post It’s scary how many ways SEO can go wrong appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

A Penguin’s Tale: Responding to the latest update

Written on October 27, 2016 at 6:55 pm, by admin

What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.

The post A Penguin’s Tale: Responding to the latest update appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing