Atomic Media

Expanded text ads that kick butt

Written on November 3, 2016 at 1:55 pm, by admin

Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.

The post Expanded text ads that kick butt appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Study shows Google’s Possum update changed 64% of local SERPs

Written on November 3, 2016 at 1:55 pm, by admin

How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.

The post Study shows Google’s Possum update changed 64% of local…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Meet a Landy Award winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives

Written on November 3, 2016 at 1:55 pm, by admin

Razorfish didn’t miss a beat when shifting to a mobile-first, omnichannel strategy for the retail clothing chain.

The post Meet a Landy Award winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yext Reviews product is ‘pre-optimized’ for Schema, balances reviews across sites

Written on November 2, 2016 at 10:50 am, by admin

Company says that capturing more reviews will help with local ranking.

The post Yext Reviews product is ‘pre-optimized’ for Schema, balances reviews across sites appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 ingredients for writing the perfect expanded text ad

Written on November 2, 2016 at 10:50 am, by admin

Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.

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Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Uncover hidden potential in your paid search and shopping campaigns

Written on November 2, 2016 at 10:50 am, by admin

In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.

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Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yandex launches new algorithm named Palekh to improve search results for long-tail queries

Written on November 2, 2016 at 10:50 am, by admin

Did Yandex’s new algorithm Palekh just go head to head with Google’s RankBrain?

The post Yandex launches new algorithm named Palekh to improve search results for long-tail queries appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: SEMPO survey, HTTPS & Halloween

Written on November 1, 2016 at 7:18 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Take the State of Search Survey from SEMPO & Search Engine Land

Written on November 1, 2016 at 7:18 am, by admin

Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you’ll also help out the industry as a whole.

The post Take the State of Search Survey from SEMPO & Search Engine Land appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative

Written on November 1, 2016 at 7:18 am, by admin

On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store.

The post Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing