Atomic Media

SearchCap: Going global, PPC in higher ed & more

Written on April 18, 2017 at 5:40 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Going global, PPC in higher ed & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions

Written on April 18, 2017 at 5:40 am, by admin

With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Caption Contest: What does this Marketoonist say to you?

Written on April 14, 2017 at 8:31 pm, by admin

Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.

The post Caption Contest: What does…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google style ideas, Merchant Center accounts & mobile optimization

Written on April 14, 2017 at 8:31 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google style ideas, Merchant Center accounts & mobile optimization appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

Written on April 14, 2017 at 8:31 pm, by admin

With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings.

The post The 8 time- & money-saving SEO tools I pay…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Making the case for mobile site optimizations: Who doesn’t want an extra $13K?

Written on April 14, 2017 at 8:31 pm, by admin

These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization.

The post Making the case for mobile site optimizations: Who doesn’t want an extra $13K?…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges

Written on April 13, 2017 at 5:30 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

1,000 ways to redirect

Written on April 13, 2017 at 5:30 pm, by admin

What’s in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip up even the most experienced SEO experts.

The post 1,000 ways to redirect appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Are AdWords advertisers about to get a lot more Quality Score reporting metrics?

Written on April 13, 2017 at 5:30 pm, by admin

A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts.

The post Are AdWords advertisers about to get a lot more Quality Score reporting metrics? appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment

Written on April 13, 2017 at 5:30 pm, by admin

Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates.

The post Your flexible SEO strategy: Creation, execution and measurement in an…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing