Atomic Media

2017 SEM growth hacks: Monster growth from brand protection

Written on April 20, 2017 at 11:51 am, by admin

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.

The post 2017…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO & intelligent content: Discovery, connection and improved performance

Written on April 20, 2017 at 11:51 am, by admin

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle.

The post SEO & intelligent content: Discovery, connection and improved performance appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced

Written on April 20, 2017 at 11:51 am, by admin

Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only conference that caters to experienced search…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Home can now support and distinguish up to six separate users

Written on April 20, 2017 at 11:51 am, by admin

The new feature, which rolls out today, enables multiple users to receive personalized results.

The post Google Home can now support and distinguish up to six separate users appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google: We sent 9M web spam messages in 2016, more than double 2015 total

Written on April 19, 2017 at 8:46 am, by admin

While more messages were sent, Google said they received less than half the 2015 number of user-generated spam reports in 2016.

The post Google: We sent 9M web spam messages in 2016, more than double 2015 total appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 tips to maximize content marketing performance

Written on April 19, 2017 at 8:46 am, by admin

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice.

The post 4 tips to maximize content marketing performance appeared first on Search…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Secret to Driving Facebook and Display Ad ROI

Written on April 19, 2017 at 8:46 am, by admin

Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle

Written on April 19, 2017 at 8:46 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google did not ban Infowars; did rescind quality example using an Infowars article

Written on April 18, 2017 at 5:40 am, by admin

Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages.

The post Google did not ban Infowars; did rescind quality example using an Infowars article appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

See who attends MarTech… and why you should too!

Written on April 18, 2017 at 5:40 am, by admin

One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing