YouTube SEO: How to find the best traffic-generating keywords
Written on May 31, 2017 at 6:42 am, by admin
Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors.
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Another study shows how featured snippets steal significant traffic from the top organic result
Written on May 31, 2017 at 6:42 am, by admin
When a featured snippet is present, CTR for the first organic result falls below 20 percent.
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SearchCap: Search trademark issues & search pictures
Written on May 26, 2017 at 5:59 pm, by admin
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Initial Interest Confusion rears its ugly head once more in trademark infringement case
Written on May 26, 2017 at 5:59 pm, by admin
Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!
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Search in Pics: Google drum set, a deep blue room & Google sneakers
Written on May 26, 2017 at 5:58 pm, by admin
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google deep blue meeting room: Source: Twitter Google elephant march…
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SearchCap: Google link warning, in-store sales & more SEM
Written on May 25, 2017 at 2:47 pm, by admin
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google warns against misusing links in syndication & large-scale article campaigns
Written on May 25, 2017 at 2:47 pm, by admin
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.
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How to compare paid search and organic search without sounding foolish
Written on May 25, 2017 at 2:47 pm, by admin
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.
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New Quality Score metrics: What matters most, and how to improve your ads
Written on May 25, 2017 at 2:47 pm, by admin
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.
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Google confirms it’s rolling out new reviews format for hotels
Written on May 24, 2017 at 11:43 am, by admin
It’s official, Google is rolling out the more graphical user interface for hotel reviews.
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