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Business profile and review best practices from TripAdvisor and Yelp

Written on June 2, 2017 at 1:07 pm, by admin

Businesses that complete their profiles see 5x the customer leads each month.

The post Business profile and review best practices from TripAdvisor and Yelp appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Gilbert Baker Google doodle celebrates LGBT-rights activists & creator of the iconic rainbow flag

Written on June 2, 2017 at 1:07 pm, by admin

In honor of Gay Pride Month, Google has adorned its LGBT-related search results with rainbow flag imagery.

The post Gilbert Baker Google doodle celebrates LGBT-rights activists & creator of the iconic rainbow flag appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google officially stops using DMOZ for source of search results snippets

Written on June 2, 2017 at 1:07 pm, by admin

With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description.

The post Google officially stops using DMOZ for source of search results snippets appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

EU ready to fine Google billions in shopping search antitrust case [Report]

Written on June 2, 2017 at 1:07 pm, by admin

In one of three active cases, the company faces potential fines of up to $9 billion.

The post EU ready to fine Google billions in shopping search antitrust case [Report] appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

Written on June 1, 2017 at 9:58 am, by admin

It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition.

The post Don’t be tardy! Back-to-school searching starts in July — plan campaigns now…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Is your information architecture costing your e-commerce web shop millions in lost sales?

Written on June 1, 2017 at 9:58 am, by admin

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure.

The post Is your information architecture costing your e-commerce…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google’s latest Smart Bidding option, Zaha Hadid Google Doodle & more

Written on June 1, 2017 at 9:58 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google’s latest Smart Bidding option, Zaha Hadid Google Doodle & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

7 great reasons to attend SMX Advanced in 2 weeks

Written on June 1, 2017 at 9:58 am, by admin

Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google tests personal search, featured snippets CTR & Google Attribution

Written on May 31, 2017 at 6:42 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google tests personal search, featured snippets CTR & Google Attribution appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Attribution: What search marketers need to know

Written on May 31, 2017 at 6:42 am, by admin

The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.

The post Google Attribution: What search marketers need to know appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing