Atomic Media

MarTech is coming! MarTech is coming! To Boston Oct. 2-4

Written on May 24, 2017 at 11:43 am, by admin

Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Spotted: AdWords reporting dashboards that can be scheduled & shared

Written on May 24, 2017 at 11:43 am, by admin

Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor.

The post Spotted: AdWords reporting dashboards that can be scheduled & shared appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Crafting a successful holistic search approach

Written on May 24, 2017 at 11:43 am, by admin

Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.

The post Crafting a successful holistic search approach appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Want more links? Be more likable.

Written on May 23, 2017 at 8:42 am, by admin

Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links.

The post Want more links? Be more likable. appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Stop oversimplifying everything!

Written on May 23, 2017 at 8:42 am, by admin

The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet.

The post Stop oversimplifying everything! appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google is extending in-market audience targeting to Search campaigns

Written on May 23, 2017 at 8:42 am, by admin

Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories.

The post Google is extending in-market audience targeting to Search campaigns appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Bing local bots, Yelp conversion & Google I/O recap

Written on May 23, 2017 at 8:42 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing local bots, Yelp conversion & Google I/O recap appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

7 Real-World Tips for Better Social Engagement

Written on May 19, 2017 at 11:08 pm, by admin

Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google app rankings, hotel ads, AMP analytics

Written on May 19, 2017 at 11:08 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google app rankings, hotel ads, AMP analytics appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Remarketing: The best-kept marketing secret

Written on May 19, 2017 at 11:08 pm, by admin

Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ.

The post Bing Remarketing: The best-kept marketing secret appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing