Atomic Media

How independent reviews influence Google’s trust in your brand

Written on December 21, 2017 at 1:10 am, by admin

Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.

The post How independent reviews influence Google’s trust in your brand appeared first…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The upcoming mobile app Monday: Be prepared

Written on December 21, 2017 at 1:10 am, by admin

Christmas Day and the day after are two of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.

The post The upcoming mobile app Monday: Be prepared appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Rich results testing tool, Google AdWords images & Search Console bug

Written on December 19, 2017 at 9:04 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Rich results testing tool, Google AdWords images & Search Console bug appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What you learn from talking with Google’s largest advertisers all day, every day

Written on December 19, 2017 at 9:04 pm, by admin

The world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google’s Chief Search Evangelist for some top insights from those meetings.

The post What you learn from talking with Google’s largest advertisers all day, every day appeared…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

PPC 2017: Epic review of the biggest trends & updates in paid search

Written on December 19, 2017 at 9:04 pm, by admin

This year, artificial intelligence and machine learning underpinned nearly every paid search update.

The post PPC 2017: Epic review of the biggest trends & updates in paid search appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google launches new Rich Results testing tool with some rebranding

Written on December 19, 2017 at 9:04 pm, by admin

In addition to the new testing tool, Google is grouping all the names for these types of search results into the name “Rich Results.”

The post Google launches new Rich Results testing tool with some rebranding appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google is testing images in search text ads

Written on December 18, 2017 at 5:00 pm, by admin

The test was spotted on mobile over the weekend.

The post Google is testing images in search text ads appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews

Written on December 18, 2017 at 5:00 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Are you considering call analytics software?

Written on December 18, 2017 at 5:00 pm, by admin

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Supercharge your email marketing with Google AdWords

Written on December 18, 2017 at 5:00 pm, by admin

Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.

The post Supercharge your email marketing with Google AdWords appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing