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Search Engine Land’s Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers

Written on December 23, 2017 at 9:34 am, by admin

As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC

Written on December 23, 2017 at 9:34 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

6 ways ad agencies can thrive in an AI-first world

Written on December 23, 2017 at 9:34 am, by admin

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC.

The post 6 ways ad…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The enterprise business of SEO: Communicating to the C-suite

Written on December 23, 2017 at 9:33 am, by admin

Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search.

The post The enterprise business of SEO: Communicating to the C-suite appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet

Written on December 22, 2017 at 5:11 am, by admin

Longtime Google executive will transition to role of technical advisor.

The post Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates

Written on December 22, 2017 at 5:11 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google tests ‘more results’ mobile search interface and new search refinement buttons

Written on December 22, 2017 at 5:11 am, by admin

Google told us, “We constantly experiment with new search formats and experiences to deliver the best experience for our users.”

The post Google tests ‘more results’ mobile search interface and new search refinement buttons appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year

Written on December 22, 2017 at 5:11 am, by admin

Survey results will be shared during the “Holiday Retail Search Strategies” webcast on January 18.

The post Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google algorithmic update, SEO reviews & mobile apps

Written on December 21, 2017 at 1:10 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google algorithmic update, SEO reviews & mobile apps appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google confirms mid-December search ranking algorithm updates

Written on December 21, 2017 at 1:10 am, by admin

As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted

The post Google confirms mid-December search ranking algorithm updates appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing