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The 2018 Search Engine Land Awards Shortlist

Written on May 22, 2018 at 10:47 am, by admin

Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year’s shortlist of finalists. Over 600 members of the search community are expected to celebrate at the awards ceremony and afterparty during SMX Advanced in Seattle.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How much is too much? Faceted navigation and SEO

Written on May 22, 2018 at 10:47 am, by admin

Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing ‘too many’ faceted navigation pages.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google releases Lighthouse version 3.0

Written on May 22, 2018 at 10:46 am, by admin

Have you upgraded to Lighthouse 3.0 yet? If not, here is what is new and great in the new version of Google’s tool for web developers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Abraham Ortelius Google doodle honors cartographer behind first modern day atlas

Written on May 21, 2018 at 7:23 am, by admin

Published on this date in 1570, Ortelius’s ‘Theatrum Orbis Terrarum’ included a collection of maps from scientists, geographers and cartographers.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home

Written on May 19, 2018 at 12:58 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Improving PPC relevance with ZIP code-based geotargeting

Written on May 19, 2018 at 12:58 am, by admin

Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Master SEO with this free guide

Written on May 19, 2018 at 12:58 am, by admin

Search Engine Land and SMX have created the ultimate SEO Guide — just for you!
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Parallel tracking offers a page-speed improvement for AdWords advertisers

Written on May 19, 2018 at 12:58 am, by admin

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Chrome browser to drop secure label for all HTTPS sites

Written on May 17, 2018 at 9:51 pm, by admin

In addition, Chrome will mark all HTTP web sites as not secure.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Ads Editor adds new features for Mac users

Written on May 17, 2018 at 9:51 pm, by admin

Labels and structured snippet management add more power to the Mac version of Bing Ads Editor.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing