Atomic Media

SearchCap: AdWords parallel tracking, negative SEO, Yext with TripAdvisor

Written on May 17, 2018 at 9:51 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What negative SEO is and is not

Written on May 17, 2018 at 9:51 pm, by admin

In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google News updated, standout tag gone & e-commerce SEO

Written on May 16, 2018 at 6:40 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network

Written on May 16, 2018 at 6:40 pm, by admin

Learn the pros and cons of Buy vs. DIY and how you can make the best decision for your business.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Beating remarketing addiction and testing for incremental value using Google Analytics

Written on May 16, 2018 at 6:40 pm, by admin

Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to build an e-commerce SEO strategy for large retailers

Written on May 16, 2018 at 6:40 pm, by admin

Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Work hard and play hard at SMX Advanced

Written on May 15, 2018 at 3:08 pm, by admin

Mentors, colleagues, and new friends – expand your network and make invaluable connections.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Pause underperforming ads with this updated AdWords script

Written on May 15, 2018 at 3:08 pm, by admin

If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search is more than Google: Mastering vertical search optimization

Written on May 15, 2018 at 3:08 pm, by admin

Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing is latest to ban cryptocurrency ads

Written on May 15, 2018 at 3:07 pm, by admin

The updated financial product and services policy will take effect in June.
 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing