Atomic Media

James Wong Howe Google doodle honors influential cinematographer behind more than 100 US films

Written on May 25, 2018 at 9:20 pm, by admin

Today marks the 1934 release date of ‘The Thin Man,’ one of Howe’s most notable films.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Yelp against Google, Guide to PPC out & Google Shopping Auctions

Written on May 24, 2018 at 5:51 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Introducing Search Engine Land’s ‘Guide to PPC’

Written on May 24, 2018 at 5:51 pm, by admin

Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yelp-led group’s new video appeals to Google employees to advocate for internal change

Written on May 24, 2018 at 5:51 pm, by admin

Video makes argument that Google is doing anti-competitive things in local search results.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Enable attribution across all channels, platforms and devices

Written on May 24, 2018 at 5:51 pm, by admin

The rise of native mobile apps has rendered traditional, cookie-based web attribution tools obsolete.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Trends, Yelp antitrust & Google lawsuits

Written on May 23, 2018 at 2:07 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to build an in-house search marketing team

Written on May 23, 2018 at 2:07 pm, by admin

In part 1 of this two-part series, Contributor Simon Heseltine outlines various internal organizational structures and explains how each will help build, grow and maintain an in-house search marketing team.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google steps up efforts to fight scams and fraud directed at SMBs

Written on May 23, 2018 at 2:07 pm, by admin

The company is filing new lawsuits, has developed tools and a stronger education program.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Trends gets updated with new features and design elements

Written on May 23, 2018 at 2:07 pm, by admin

Check out the new Google Trends, designed to help journalists build stories.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What is ad effectiveness, and how does it help your business?

Written on May 22, 2018 at 10:47 am, by admin

‘I know that half of my advertising money is wasted,’ early 20th-century department-store pioneer John Wanamaker famously quipped. ‘I just don’t know which half.’

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing