Atomic Media

Google Merchant Center tips: Supplemental feeds and feed rules [Video]

Written on June 12, 2020 at 8:16 am, by admin

Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product feeds.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Martech Spotlight: How Kenshoo does digital commerce ad management

Written on June 12, 2020 at 8:16 am, by admin

At a time when digital commerce is more important than ever, we’re profiling vendors that help retailers scale their ads on e-commerce marketplaces.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Text messaging is the most effective marketing channel most retail brands aren’t using

Written on June 11, 2020 at 5:04 am, by admin

More than 50% of consumers said they want to text with their favorite brands.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Life after Google Shopping: Don’t be a one-trick pony

Written on June 11, 2020 at 5:04 am, by admin

No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google to allow removal of counterfeit goods from search results

Written on June 11, 2020 at 5:04 am, by admin

You can now submit a form to request Google to review and take down counterfeit goods from Google search.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

When silence is not an option: Brands dive in with protest support

Written on June 10, 2020 at 1:44 am, by admin

74% of consumers agree with the protests, but there’s divisiveness about how brands should respond to issues.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google webspam report: Cracking down on renegade linking practices, auto-generated content

Written on June 10, 2020 at 1:44 am, by admin

“More than 25 billion pages we discover each day are spammy,” the company revealed.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console performance report gets recipe filters

Written on June 10, 2020 at 1:44 am, by admin

Use these new reports to see how well your recipe markup is performing in Google Search.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 things we learned about automated bidding during the pandemic

Written on June 10, 2020 at 1:44 am, by admin

Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated bids.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Next on Live with Search Engine Land: Google’s page experience update

Written on June 8, 2020 at 9:41 pm, by admin

With Google’s new Page Experience Update coming in 2021, we’ll discuss what makes for a good page experience, how to prepare for it now, and more.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing