Atomic Media

How local marketers can prepare for the ‘great reset’ [Video]

Written on June 8, 2020 at 9:41 pm, by admin

Consumers are reemerging to a different retail landscape than they’re used to. Location data can help businesses identify and market to these audiences as they form new habits.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Katherine Watier Ong on how to grow your SEO team

Written on June 8, 2020 at 9:41 pm, by admin

We also discussed voice search marketing strategies.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

‘What’s an ads guy doing running Google search?’

Written on June 6, 2020 at 3:01 pm, by admin

Some people may be unfamiliar with Prabhakar Raghavan’s background.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to use Google Ads Explanations to understand performance changes

Written on June 5, 2020 at 11:48 am, by admin

The new feature can help you identify the causes behind substantial shifts in Search campaign clicks, cost, impressions or conversions.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Will publishers drop AMP when it’s no longer a requirement for Top Stories?

Written on June 5, 2020 at 11:48 am, by admin

Your organization’s resources, competitors, financial priorities and Google’s page experience update are all factors to consider.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Call analytics platforms: What are they good for?

Written on June 5, 2020 at 11:48 am, by admin

Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Webmaster Tools new Site Scan feature finds SEO issues

Written on June 5, 2020 at 11:48 am, by admin

New goodies are in Bing Webmaster Tools; first we got a competitive link tool and now a new SEO audit tool.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Combine location data and external trends to build diverse audience strategies [Video]

Written on June 4, 2020 at 8:46 am, by admin

Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes

Written on June 4, 2020 at 8:46 am, by admin

Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 Things Search Engine Land Can Do For Your Team Right Now

Written on June 4, 2020 at 8:46 am, by admin

Looking for a boost to you or your team’s search skills? Take a look through our best and most helpful assets and see which ones may benefit you!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing