Atomic Media

PPC tips: Bidding strategies for Google Shopping campaigns [Video]

Written on June 16, 2020 at 9:36 pm, by admin

ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Attend Search Marketing Expo next week for free!

Written on June 16, 2020 at 9:36 pm, by admin

Register now to access 40+ tactic-rich sessions covering the evolution of local search, the future of Google algorithm updates, and more.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Next on Live with Search Engine Land: The future of AMP and what to consider before Google lifts the Top Stories requirement

Written on June 15, 2020 at 6:31 pm, by admin

Next year, AMP will no longer be a requirement for content to appear in Google’s Top Stories section. We’ll discuss the questions this raises over whether publishers will continue using AMP or optimize for Google’s new page experience algorithm to get their articles in the coveted Top Stories…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces

Written on June 15, 2020 at 6:31 pm, by admin

Walmart brought in more online revenue than eBay in May for the fist time.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Black Lives Matter content: Latest in unintended brand safety consequences

Written on June 15, 2020 at 6:31 pm, by admin

Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What’s Digital Asset Management and why are marketers adopting the technology?

Written on June 15, 2020 at 6:31 pm, by admin

The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why you should upload your full product catalog to Google Merchant Center [Video]

Written on June 13, 2020 at 11:44 am, by admin

It’s free! Take full advantage of Surfaces across Google.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why you should upload your full product catalog to Google Merchant Center [Video]

Written on June 13, 2020 at 11:44 am, by admin

It’s free! Take full advantage of Surfaces across Google.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google to prohibit demographic, zip code targeting for housing, employment, credit ads

Written on June 12, 2020 at 8:16 am, by admin

The update will roll out in the U.S. and Canada this year.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook intros new knowledge panel-like information boxes

Written on June 12, 2020 at 8:16 am, by admin

The Wikipedia-sourced info boxes mean users may not have to leave the platform to look up entities.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing