Atomic Media

Video: Drew Madore on how “black hat SEO” has changed over the years

Written on September 30, 2020 at 4:32 am, by admin

What was considered “white hat” SEO in the old days may now be considered “black hat” SEO.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to audit sites inside corporate networks

Written on September 29, 2020 at 1:17 am, by admin

Turn private (VPN required) URLs into temporary ones that allow for page changes but hide the content to preserve its privacy.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising adds brand safety with IAS partnership

Written on September 29, 2020 at 1:17 am, by admin

Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options

Written on September 29, 2020 at 1:17 am, by admin

The social media marketing week in review: A round up of news and announcements you may have missed.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Is Amazon about to eat Google’s lunch?

Written on September 25, 2020 at 4:11 pm, by admin

The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features

Written on September 25, 2020 at 4:11 pm, by admin

Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The rise of reputation experience management

Written on September 24, 2020 at 1:10 pm, by admin

Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer outcomes.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google brings bidding to Local Services Ads

Written on September 24, 2020 at 1:10 pm, by admin

Only selected advertisers will get access to the auction during the beta period.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing applies AI and natural language models to autosuggest, People Also Ask

Written on September 24, 2020 at 1:10 pm, by admin

Intelligent answers and semantic highlighting are also rolling out to more markets.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community

Written on September 23, 2020 at 10:05 am, by admin

The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.”

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing