Atomic Media

We’re hiring a new content lead for Search Engine Land and SMX

Written on September 23, 2020 at 10:05 am, by admin

It’s s great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google opens the source for its robots.txt parser in Java and testing framework in C++

Written on September 23, 2020 at 10:05 am, by admin

The new releases are from Google’s Search Open Sourcing team.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes

Written on September 23, 2020 at 10:05 am, by admin

The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Did Google just hint at an authority profile?

Written on September 22, 2020 at 7:02 am, by admin

A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites

Written on September 18, 2020 at 9:54 pm, by admin

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?

Written on September 18, 2020 at 9:54 pm, by admin

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

A new era has arrived in local search: Google’s Local Trust Pack

Written on September 18, 2020 at 9:54 pm, by admin

The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX is Coming to You in December 2020: Be a Part of it!

Written on September 17, 2020 at 6:51 pm, by admin

Interested in speaking at SMX? Now’s the time to submit your session idea.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

This decade’s most important marketing question: What data rights do advertisers possess?

Written on September 17, 2020 at 6:51 pm, by admin

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

GoogleBot to soon crawl over HTTP/2

Written on September 17, 2020 at 6:51 pm, by admin

While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing