Atomic Media

Your AI and ML primer — and why it matters for search; Friday’s daily brief

Written on August 27, 2021 at 10:45 am, by admin

Plus, the latest trends in local search: personalization and depth of content

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Ask the expert: Demystifying AI and Machine Learning in search

Written on August 27, 2021 at 10:45 am, by admin

Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Will Google change this title?; Thursday’s daily brief

Written on August 26, 2021 at 7:41 am, by admin

Plus, tactics for content resilience in a dynamic search landscape.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search marketers should remember their power in the Google-SEO relationship

Written on August 26, 2021 at 7:41 am, by admin

Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Calling all future-focused search marketers, submit a pitch for SMX Next!

Written on August 26, 2021 at 7:41 am, by admin

If you’re focused on the latest techniques and on top of what’s to come in search, consider speaking at SMX Next.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

10 powerful reasons to enter the Search Engine Land Awards

Written on August 26, 2021 at 7:41 am, by admin

Showcase exceptional work, dazzle clients, earn new business… get your Search Engine Land Award entry in by next Friday for your chance to win!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google confirms it changed how it creates titles for search result listings

Written on August 25, 2021 at 4:37 am, by admin

Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google link spam update done rolling out

Written on August 25, 2021 at 4:37 am, by admin

It took an extra two weeks longer than expected to roll out.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The shifting sands of SERPs; Tuesday’s daily brief

Written on August 25, 2021 at 4:37 am, by admin

And, why you should consider non-Google advertising.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Delta variant has marketers less eager to return to in-person events this year

Written on August 25, 2021 at 4:37 am, by admin

Though respondents to MarTech’s Event Participation Index say they are budgeted to attend only a few events in-person in 2022.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing