Atomic Media

How to write ad copy that actually converts (and 3 major mistakes to avoid)

Written on September 2, 2021 at 1:55 am, by admin

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search marketing in the dark: Google, give us more data!; Wednesday’s daily brief

Written on September 2, 2021 at 1:55 am, by admin

Also Google said HTML title tags still used for ranking purposes.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google to sunset Expanded Text Ads (ETAs) in June 2022

Written on August 31, 2021 at 10:53 pm, by admin

This is the latest move that Google is making to push automation through their ad products.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief

Written on August 31, 2021 at 10:53 pm, by admin

Plus, four tools to check for your title changes in SERPs

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Meet the 2021 Search Engine Land Awards judges

Written on August 31, 2021 at 10:53 pm, by admin

The final deadline to get your entry in is this Friday, September 3 at 11:59pm PT. What are you waiting for?

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console lost performance report data for August 23rd and 24th

Written on August 31, 2021 at 10:53 pm, by admin

The data won’t be replaced or backfilled, as we hoped for.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google says title changes don’t impact rankings

Written on August 30, 2021 at 7:48 pm, by admin

“This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Four tools to check for title changes in the SERPs

Written on August 30, 2021 at 7:48 pm, by admin

These tools let you see whether Google changed your title, the date it changed and what it was changed to.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How Google and Yelp handle fake reviews and policy violations

Written on August 30, 2021 at 7:48 pm, by admin

A side-by-side analysis of Google and Yelp’s respective approaches, policies and punitive measures.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Trends behind the Google title tag changes; Monday’s daily brief

Written on August 30, 2021 at 7:48 pm, by admin

Plus, submit a pitch to speak at SMX Next

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing