Atomic Media

Messy SEO Part 1: Navigating a site consolidation migration

Written on August 24, 2021 at 1:32 am, by admin

Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. 

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google made 4,500 changes to search in 2020

Written on August 24, 2021 at 1:32 am, by admin

Google also updated its How Search Works website.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape

Written on August 24, 2021 at 1:32 am, by admin

There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The case for advertising on search engines other than Google

Written on August 24, 2021 at 1:32 am, by admin

If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get better.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Advertisers can adjust conversion values in Smart Bidding in the coming weeks

Written on August 19, 2021 at 1:19 pm, by admin

“This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately.”

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

“It depends” doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief

Written on August 19, 2021 at 1:19 pm, by admin

Plus, blank images in Top stories and new features in the YouTube results page.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Top stories images aren’t showing in Google Search

Written on August 18, 2021 at 10:18 am, by admin

The company has confirmed that it’s a bug and is working to resolve it.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to craft a winning Search Engine Land Awards entry: Past judges share their advice

Written on August 18, 2021 at 10:18 am, by admin

The final deadline for the 2021 Search Engine Land Awards is September 3, 2021 at 11:59 pm PST.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief

Written on August 18, 2021 at 10:18 am, by admin

Plus, PPC targeting tactics for every stage of the funnel

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

YouTube adds video chapter previews, auto-translates captions in new search functions

Written on August 18, 2021 at 10:18 am, by admin

The auto-translation option for captions can help creators reach an even wider global audience.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing