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Google rolling out new Top stories design on desktop

Written on December 6, 2021 at 10:49 pm, by admin

The change comes two years after the last redesign.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft adds simple default browser change option after receiving criticism

Written on December 6, 2021 at 10:49 pm, by admin

In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Seismic event or overblown rebrand: Local search experts weigh in on ‘death’ of Google My Business

Written on December 6, 2021 at 10:49 pm, by admin

Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations

Written on December 4, 2021 at 2:44 pm, by admin

Google is also reminding advertisers that the AdWords API will be deprecated in April 2022.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads ditches campaign drafts in updated experiments page

Written on December 3, 2021 at 10:43 am, by admin

The updated experiments workflow is currently rolling out to select advertisers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google confirms a bug with Google Ads Editor image uploads

Written on December 3, 2021 at 10:43 am, by admin

Google is working on a fix for the ad image upload feature in Google Ads Editor.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 tactics to improve CTAs for increased relevance and conversions

Written on December 3, 2021 at 10:43 am, by admin

CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

When Google’s title change goes wrong

Written on December 3, 2021 at 10:43 am, by admin

In Part 4 of our Messy SEO series, we look at how Google’s SERP title change gutted one of MarTech’s most important pages.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google December 2021 product reviews update is rolling out now

Written on December 2, 2021 at 6:23 am, by admin

The update will take about three weeks to fully rollout, Google said.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 SEO metrics to help secure executive-level buy-in

Written on December 2, 2021 at 6:23 am, by admin

Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing