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Google rolling out new map and local interface in search

Written on December 10, 2021 at 10:53 am, by admin

Google will show local results on the left and a map on the right of those results.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google News performance report updated for accuracy, expect impression reductions

Written on December 9, 2021 at 6:51 am, by admin

This is not a ranking change, this is just a change in how Google reports on your rankings.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes

Written on December 9, 2021 at 6:51 am, by admin

The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing launches Ethical Shopping hub in UK

Written on December 9, 2021 at 6:51 am, by admin

The hub is expected to roll out in the U.S. next year and Microsoft is looking to extend it beyond the fashion vertical.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How successful marketers plan paid media in a changing world

Written on December 9, 2021 at 6:51 am, by admin

Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads brings image extensions to desktop devices

Written on December 8, 2021 at 2:51 am, by admin

When the update rolls out in a few weeks, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop as well.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising now supports Spanish language ads in the US

Written on December 8, 2021 at 2:51 am, by admin

The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says

Written on December 8, 2021 at 2:51 am, by admin

Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing now lets you search local stores

Written on December 8, 2021 at 2:51 am, by admin

Microsoft said this new feature will help searchers check store stock availability and choose to buy online and pick up in-store.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing now let’s you search local stores

Written on December 6, 2021 at 10:49 pm, by admin

Microsoft said this new feature will help searchers check store stock availability and choose to buy online and pick up in-store.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing