Atomic Media

Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations

Written on December 4, 2021 at 2:44 pm, by admin

Google is also reminding advertisers that the AdWords API will be deprecated in April 2022.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads ditches campaign drafts in updated experiments page

Written on December 3, 2021 at 10:43 am, by admin

The updated experiments workflow is currently rolling out to select advertisers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google confirms a bug with Google Ads Editor image uploads

Written on December 3, 2021 at 10:43 am, by admin

Google is working on a fix for the ad image upload feature in Google Ads Editor.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 tactics to improve CTAs for increased relevance and conversions

Written on December 3, 2021 at 10:43 am, by admin

CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

When Google’s title change goes wrong

Written on December 3, 2021 at 10:43 am, by admin

In Part 4 of our Messy SEO series, we look at how Google’s SERP title change gutted one of MarTech’s most important pages.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google December 2021 product reviews update is rolling out now

Written on December 2, 2021 at 6:23 am, by admin

The update will take about three weeks to fully rollout, Google said.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 SEO metrics to help secure executive-level buy-in

Written on December 2, 2021 at 6:23 am, by admin

Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook

Written on December 2, 2021 at 6:23 am, by admin

However, both strategies perform similarly when reach is comparable.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

Written on December 1, 2021 at 2:23 am, by admin

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics

Written on December 1, 2021 at 2:23 am, by admin

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing