Atomic Media

Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook

Written on December 2, 2021 at 6:23 am, by admin

However, both strategies perform similarly when reach is comparable.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

Written on December 1, 2021 at 2:23 am, by admin

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics

Written on December 1, 2021 at 2:23 am, by admin

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps

Written on December 1, 2021 at 2:23 am, by admin

YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google November 2021 core update is finished rolling out

Written on December 1, 2021 at 2:23 am, by admin

This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Cyber Week may be giving way to Cyber Month, according to Adobe

Written on November 29, 2021 at 10:23 pm, by admin

Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google says it values all local reviews, both positive and negative

Written on November 29, 2021 at 10:23 pm, by admin

Google has updated their help documents to say it finds a mix of reviews more trustworthy.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Merchant Center now automatically displays badge eligibility for products

Written on November 29, 2021 at 10:23 pm, by admin

Merchants no longer have to manually figure out which badge is being applied to each of their items.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Tell us if you are planning to attend in-person events in 2022

Written on November 29, 2021 at 10:23 pm, by admin

Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google drops its mobile-first indexing deadline, leaves it open-ended

Written on November 26, 2021 at 10:07 am, by admin

Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet..

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing