Atomic Media

6 tactics to rank better in Google Discover

Written on November 24, 2021 at 2:03 am, by admin

While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Bing launched Page insights

Written on November 24, 2021 at 2:03 am, by admin

After months of testing, the lightbulb icon in the Bing Search results are live for all.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why consumer privacy is Google’s ace in the hole

Written on November 24, 2021 at 2:03 am, by admin

Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 ways to optimize your responsive search ads

Written on November 22, 2021 at 9:59 pm, by admin

ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app

Written on November 22, 2021 at 9:59 pm, by admin

The new mobile app features can be used to identify emerging trends and act on them from anywhere.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console rolls out new design

Written on November 22, 2021 at 9:59 pm, by admin

Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

November 22: The latest jobs in search marketing

Written on November 22, 2021 at 9:59 pm, by admin

On the hunt for something new? Check out who’s hiring in search marketing this week.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Advertisers can adapt to supply chain issues without pausing campaigns

Written on November 20, 2021 at 1:35 pm, by admin

Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook’s topic exclusion controls test rolls out to more advertisers

Written on November 19, 2021 at 9:35 am, by admin

In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

We’re turning off AMP pages at Search Engine Land

Written on November 19, 2021 at 9:35 am, by admin

We’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing