Atomic Media

How to automate your ad copy without sacrificing control

Written on January 6, 2022 at 8:54 am, by admin

Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft releases IndexNow plugin for WordPress

Written on January 6, 2022 at 8:54 am, by admin

Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How marketers can prepare for and respond to Google’s algorithm updates

Written on January 5, 2022 at 4:42 am, by admin

Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yoast SEO to launch on Shopify

Written on January 5, 2022 at 4:42 am, by admin

The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 ways data analysis can help you generate new ideas and optimize your content

Written on January 4, 2022 at 12:42 am, by admin

If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Meta will remove targeting options for sensitive topics on January 19

Written on January 4, 2022 at 12:42 am, by admin

Campaigns can continue to deliver to impacted targeting options until March 17, 2022.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console products rich result report error handling updated

Written on December 31, 2021 at 12:22 pm, by admin

On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Merchant Center allows retailers to save product filters

Written on December 30, 2021 at 8:18 am, by admin

Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 tips for creating visually stunning display ads

Written on December 30, 2021 at 8:18 am, by admin

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console testing announcement bar

Written on December 29, 2021 at 4:16 am, by admin

Google looks to be testing a new announcement section at the top of the Search Console interace.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing