Atomic Media

Messy SEO: Fixing site structure while a Google title change sinks clickthroughs

Written on December 23, 2021 at 7:47 am, by admin

In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising CVP Rik van der Kooi announces departure

Written on December 23, 2021 at 7:47 am, by admin

Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Bing’s Shopify integration now live with buy now

Written on December 22, 2021 at 3:44 am, by admin

After announcing a partnership with Shopify back in October, now Bing’s search results are live with deeper integrations.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads issue affected a significant subset of users, now resolved

Written on December 22, 2021 at 3:44 am, by admin

This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google December 2021 product reviews update is finished rolling out

Written on December 22, 2021 at 3:44 am, by admin

Google has confirmed this update is now complete – days before the Christmas holiday.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Inclusive marketing resources to strengthen your brand’s messaging

Written on December 22, 2021 at 3:44 am, by admin

Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook

Written on December 20, 2021 at 11:44 pm, by admin

Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 ways marketers can support entry-level SEO talent

Written on December 20, 2021 at 11:44 pm, by admin

With a huge demand for SEO specialists, marketers shouldn’t neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads rolling out new icons more widely

Written on December 20, 2021 at 11:44 pm, by admin

Over the past few months, Google has been rolling out new icons within the Google Ads console.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The ‘Vicinity Update’: Winners and losers from the November 2021 local update

Written on December 20, 2021 at 11:44 pm, by admin

This update seemed to be focused on changes around proximity and distance.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing