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Google Search Console products rich result report error handling updated

Written on December 31, 2021 at 12:22 pm, by admin

On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Merchant Center allows retailers to save product filters

Written on December 30, 2021 at 8:18 am, by admin

Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 tips for creating visually stunning display ads

Written on December 30, 2021 at 8:18 am, by admin

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console testing announcement bar

Written on December 29, 2021 at 4:16 am, by admin

Google looks to be testing a new announcement section at the top of the Search Console interace.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

Written on December 29, 2021 at 4:16 am, by admin

Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google rolls out placement exclusions for Smart Shopping campaigns

Written on December 29, 2021 at 4:16 am, by admin

It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google now lets you place products at the top of your local and Maps listing

Written on December 29, 2021 at 4:16 am, by admin

Google Business Profiles now let’s you mark a product as special to pop it to the top.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more

Written on December 27, 2021 at 11:58 pm, by admin

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads not serving fully on Gmail

Written on December 24, 2021 at 11:48 am, by admin

This issue started yesterday afternoon and only impacts users on the desktop version of Gmail.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

PPC 2021 in review: Privacy and automation force advertisers to adapt

Written on December 24, 2021 at 11:48 am, by admin

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing