Atomic Media

Google Ads error tells advertisers exact match keywords are saving as broad match

Written on January 7, 2022 at 1:01 pm, by admin

The issue has no impact on how keywords are saved and Google is working on a fix.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search incrementality: How paid and organic work together for better performance

Written on January 7, 2022 at 1:01 pm, by admin

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google launches ‘Shops’ section in mobile search results

Written on January 6, 2022 at 8:54 am, by admin

The Shops section shows three to ten retailers based on their organic search rankings.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Best Buy to sell search ads under its own in-house media company

Written on January 6, 2022 at 8:54 am, by admin

Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to automate your ad copy without sacrificing control

Written on January 6, 2022 at 8:54 am, by admin

Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft releases IndexNow plugin for WordPress

Written on January 6, 2022 at 8:54 am, by admin

Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How marketers can prepare for and respond to Google’s algorithm updates

Written on January 5, 2022 at 4:42 am, by admin

Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yoast SEO to launch on Shopify

Written on January 5, 2022 at 4:42 am, by admin

The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 ways data analysis can help you generate new ideas and optimize your content

Written on January 4, 2022 at 12:42 am, by admin

If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Meta will remove targeting options for sensitive topics on January 19

Written on January 4, 2022 at 12:42 am, by admin

Campaigns can continue to deliver to impacted targeting options until March 17, 2022.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing