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Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

Written on December 29, 2021 at 4:16 am, by admin

Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google rolls out placement exclusions for Smart Shopping campaigns

Written on December 29, 2021 at 4:16 am, by admin

It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google now lets you place products at the top of your local and Maps listing

Written on December 29, 2021 at 4:16 am, by admin

Google Business Profiles now let’s you mark a product as special to pop it to the top.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more

Written on December 27, 2021 at 11:58 pm, by admin

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads not serving fully on Gmail

Written on December 24, 2021 at 11:48 am, by admin

This issue started yesterday afternoon and only impacts users on the desktop version of Gmail.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

PPC 2021 in review: Privacy and automation force advertisers to adapt

Written on December 24, 2021 at 11:48 am, by admin

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Messy SEO: Fixing site structure while a Google title change sinks clickthroughs

Written on December 23, 2021 at 7:47 am, by admin

In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising CVP Rik van der Kooi announces departure

Written on December 23, 2021 at 7:47 am, by admin

Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Bing’s Shopify integration now live with buy now

Written on December 22, 2021 at 3:44 am, by admin

After announcing a partnership with Shopify back in October, now Bing’s search results are live with deeper integrations.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads issue affected a significant subset of users, now resolved

Written on December 22, 2021 at 3:44 am, by admin

This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing