Atomic Media

Level-up your PPC forecasting with free modeling tools for Excel

Written on January 26, 2022 at 5:36 am, by admin

Use these tools to quantify unknowns and real-life scenarios.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google tests favicons in text ads

Written on January 25, 2022 at 1:32 am, by admin

Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why entity search is necessary for SEO success

Written on January 25, 2022 at 1:32 am, by admin

Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Evolving Core Web Vitals tactics using Cloudflare and WebpageTest

Written on January 25, 2022 at 1:32 am, by admin

In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New lawsuit targets Google over location data

Written on January 25, 2022 at 1:32 am, by admin

Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Neeva seeks to expand user base with free subscriptions

Written on January 23, 2022 at 9:29 pm, by admin

Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21

Written on January 21, 2022 at 1:22 pm, by admin

The issue, which affected the serving of ads on YouTube, has been resolved.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How AI can automate SEO tasks at scale

Written on January 21, 2022 at 1:22 pm, by admin

AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google adds new robots tag indexifembedded

Written on January 21, 2022 at 1:22 pm, by admin

This new robots tag lets you define if you want your content indexed when it’s embedded through iframes or other means.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google updates product structured data for car review snippets

Written on January 21, 2022 at 1:22 pm, by admin

Car schema is not supported automatically as a subtype of product schema.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing