Atomic Media

Smart Shopping and Local campaigns to be transitioned to Performance Max by end of Sept. 2022

Written on January 27, 2022 at 9:42 am, by admin

Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google SERP analysis: PAA appears 10x more than featured snippets

Written on January 27, 2022 at 9:42 am, by admin

Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to produce actionable content throughout the marketing funnel

Written on January 27, 2022 at 9:42 am, by admin

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 automated campaign types and how to control them

Written on January 26, 2022 at 5:36 am, by admin

Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

Written on January 26, 2022 at 5:36 am, by admin

Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google kills FLoC, introduces Topics API as its next-gen targeting tech

Written on January 26, 2022 at 5:36 am, by admin

The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Level-up your PPC forecasting with free modeling tools for Excel

Written on January 26, 2022 at 5:36 am, by admin

Use these tools to quantify unknowns and real-life scenarios.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google tests favicons in text ads

Written on January 25, 2022 at 1:32 am, by admin

Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why entity search is necessary for SEO success

Written on January 25, 2022 at 1:32 am, by admin

Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Evolving Core Web Vitals tactics using Cloudflare and WebpageTest

Written on January 25, 2022 at 1:32 am, by admin

In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing