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Google allows ads for sports betting in Louisiana

Written on January 28, 2022 at 1:45 pm, by admin

Advertisers must be state-licensed and certified by Google to run gambling ads.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

WordPress 5.9 launches with full site editing

Written on January 28, 2022 at 1:45 pm, by admin

WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to win with PPC in a dataless world

Written on January 28, 2022 at 1:45 pm, by admin

There’s less data available for PPC marketers, but that doesn’t mean it’s less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

Written on January 27, 2022 at 9:42 am, by admin

Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Smart Shopping and Local campaigns to be transitioned to Performance Max by end of Sept. 2022

Written on January 27, 2022 at 9:42 am, by admin

Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google SERP analysis: PAA appears 10x more than featured snippets

Written on January 27, 2022 at 9:42 am, by admin

Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to produce actionable content throughout the marketing funnel

Written on January 27, 2022 at 9:42 am, by admin

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 automated campaign types and how to control them

Written on January 26, 2022 at 5:36 am, by admin

Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

Written on January 26, 2022 at 5:36 am, by admin

Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google kills FLoC, introduces Topics API as its next-gen targeting tech

Written on January 26, 2022 at 5:36 am, by admin

The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing