Atomic Media

How marketers can best optimize their Google Shopping ads

Written on February 4, 2022 at 2:06 pm, by admin

Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers’ shopping experiences.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Functions for Core Web Vitals Tactics with Cloudflare’s HTMLRewriter

Written on February 4, 2022 at 2:06 pm, by admin

The HTMLRewriter() API gives us the ability to use jQuery-style element selectors to attach to HTML elements in raw page source to run JavaScript from that foothold.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Performance Max campaigns get support in Data Studio

Written on February 3, 2022 at 9:57 am, by admin

Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Q4 search ad revenue: $43.3 billion

Written on February 3, 2022 at 9:57 am, by admin

Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google finally launches revamped Partners program

Written on February 3, 2022 at 9:57 am, by admin

After nearly two years, the new Partners program requirements have taken effect and Google will notify all Partners of their current status.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console snapshot in search results now can show domain properties

Written on February 3, 2022 at 9:57 am, by admin

You may start seeing this snapshot show up more often because Google now supports more verification methods.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How marketers can adjust to redefined keyword matching

Written on February 2, 2022 at 5:53 am, by admin

Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

Written on February 2, 2022 at 5:53 am, by admin

Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Auto-tagging added to Google Merchant Center free listings

Written on February 2, 2022 at 5:53 am, by admin

Tagging adds URL parameters to your tracking URLs for better analytics and measurements.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads creates unified advertiser verification program

Written on February 1, 2022 at 1:52 am, by admin

Google will combine its advertiser identity and business operations verification programs under a unified Advertiser verification program.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing