Atomic Media

How marketers can adjust to redefined keyword matching

Written on February 2, 2022 at 5:53 am, by admin

Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

Written on February 2, 2022 at 5:53 am, by admin

Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Auto-tagging added to Google Merchant Center free listings

Written on February 2, 2022 at 5:53 am, by admin

Tagging adds URL parameters to your tracking URLs for better analytics and measurements.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads creates unified advertiser verification program

Written on February 1, 2022 at 1:52 am, by admin

Google will combine its advertiser identity and business operations verification programs under a unified Advertiser verification program.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Deepcrawl launches technical SEO app for Wix

Written on February 1, 2022 at 1:52 am, by admin

Wix’s SEO efforts continue with an app for SMEs that costs $7 per month.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Pinterest rolls out AR ‘Try on’ feature for furniture items

Written on February 1, 2022 at 1:52 am, by admin

Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Recommendations roll out to Discovery campaigns

Written on February 1, 2022 at 1:52 am, by admin

Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google merges its SafeSearch help information into a single new document

Written on January 30, 2022 at 9:50 pm, by admin

Google expanded the document to explain how SafeSearch works, added some troubleshooting but the overall guidance has not changed.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

‘Untitled’ search results sending users to spam sites, Google ‘working on it’

Written on January 29, 2022 at 5:45 pm, by admin

There are multiple reports about ‘Untitled’ title tags appearing in Google’s search results that redirect users to spam sites.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Messy SEO Part 6: Pillar pages and topic clusters

Written on January 28, 2022 at 1:45 pm, by admin

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing