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How artificial intelligence drives PPC automation

Written on January 19, 2017 at 1:44 am, by admin

As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we’re relying on.

The post How artificial intelligence drives PPC automation appeared first on Search…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Create new possibilities for your SEO & SEM campaigns

Written on January 17, 2017 at 9:29 pm, by admin

2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google crawl budget, voice search survey & image search video test

Written on January 17, 2017 at 9:29 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google crawl budget, voice search survey & image search video test appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Mind the store: Using AdWords to drive offline sales

Written on January 17, 2017 at 9:29 pm, by admin

Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.

The post Mind the store: Using AdWords to drive offline sales…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Integrated Marketing Analytics: Creating a single source of data truth

Written on January 17, 2017 at 9:29 pm, by admin

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google explains what “crawl budget” means for webmasters

Written on January 16, 2017 at 5:16 pm, by admin

Google says crawl demand and crawl rate make up GoogleBot’s crawl budget for your web site.

The post Google explains what “crawl budget” means for webmasters appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 reasons why you can safely ignore your competitors’ traffic metrics

Written on January 16, 2017 at 5:16 pm, by admin

Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance.

The post 3 reasons why you can safely ignore your competitors’ traffic metrics appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Martin Luther King Jr. Day Google doodle promotes King’s message of unity

Written on January 16, 2017 at 5:16 pm, by admin

Created by guest artist Keith Mallett, the doodle’s artwork highlights King’s belief that all life is interrelated.

The post Martin Luther King Jr. Day Google doodle promotes King’s message of unity appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Image Search testing YouTube videos with “New Look on YouTube”

Written on January 16, 2017 at 5:16 pm, by admin

YouTube videos now being tested in Google Image Search for mobile for retail based queries.

The post Google Image Search testing YouTube videos with “New Look on YouTube” appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Search engine entities, pictures & more

Written on January 14, 2017 at 8:21 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Search engine entities, pictures & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing