Atomic Media

Using agile project management for SEO & digital marketing

Written on January 26, 2017 at 3:01 am, by admin

Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company’s marketing and SEO projects for improved client results.

The post Using agile project management for SEO & digital marketing appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Bing Ads import, voice searches & ad groups

Written on January 24, 2017 at 10:42 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Ads import, voice searches & ad groups appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Merkle: Google Q4 search growth aided by changes other than ETAs

Written on January 24, 2017 at 10:42 pm, by admin

Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google.

The post Merkle: Google Q4 search growth aided by changes other than ETAs appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Choosing the right marketing automation software for your business

Written on January 24, 2017 at 10:42 pm, by admin

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex,…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

More than 30 million ‘voice-first’ devices in US homes by year end [Report]

Written on January 24, 2017 at 10:42 pm, by admin

Amazon Echo and Google Home devices have significant implications for marketers.

The post More than 30 million ‘voice-first’ devices in US homes by year end [Report] appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google mobile books, Google Dance & SEM ROI

Written on January 23, 2017 at 6:42 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google mobile books, Google Dance & SEM ROI appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Attention search marketers: ALL keywords are branded keywords!

Written on January 23, 2017 at 6:42 pm, by admin

Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.

The post Attention search marketers: ALL keywords are branded keywords! appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of

Written on January 23, 2017 at 6:42 pm, by admin

What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.

The post SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of appeared first on…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Dance returns to SMX West

Written on January 23, 2017 at 6:42 pm, by admin

After successfully reviving the famed event for search marketers in 2016, Google once again invites SMX attendees to its Silicon Valley campus for an after-hours networking event on March 22, 2017.

The post Google Dance returns to SMX West appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Amit Singhal joins Uber, Google AMP carousels & more

Written on January 21, 2017 at 10:31 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amit Singhal joins Uber, Google AMP carousels & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing