How to go above and beyond with your content
Written on February 1, 2017 at 12:55 am, by admin
Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual.
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Updated for 2017 — Enterprise SEO Platforms: A Marketer’s Guide
Written on January 30, 2017 at 8:44 pm, by admin
The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this…
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SearchCap: Google News AMP, LSA survey & Google doodle
Written on January 30, 2017 at 8:44 pm, by admin
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Report: Google AMP results in Google News more than double
Written on January 30, 2017 at 8:44 pm, by admin
Want your content to be found by mobile users in Google News? Well, it seems like you need to have AMP to make that happen now.
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SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
Written on January 30, 2017 at 8:44 pm, by admin
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates.
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SearchCap: Google expanded text ads, PPC tips & indexed URLs
Written on January 28, 2017 at 11:58 am, by admin
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google expanded text ads, PPC tips & indexed URLs appeared first on Search Engine Land.
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SearchCap: Google expanded text ads, PPC tips & indexed URLs
Written on January 28, 2017 at 11:58 am, by admin
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google expanded text ads, PPC tips & indexed URLs appeared first on Search Engine Land.
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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[Reminder] Live webcast: How to create a single source of data truth for marketing
Written on January 28, 2017 at 11:58 am, by admin
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15 to 20 percent of marketing spend while driving higher campaign conversions. But with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have…
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[Reminder] Live webcast: How to create a single source of data truth for marketing
Written on January 28, 2017 at 11:58 am, by admin
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15 to 20 percent of marketing spend while driving higher campaign conversions. But with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have…
Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Written on January 28, 2017 at 11:58 am, by admin
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.
The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.
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