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9 SEO tips for better Google Image search results

Written on July 18, 2017 at 1:37 am, by admin

Before you start exploring voice search, make sure you’ve optimized your site images as fully as possible, suggests columnist Wesley Young. Find out why and how to take advantage of this often-neglected type of search.

The post 9 SEO tips for better Google Image search results appeared first on…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Sales funnels, search pics & editorial changes

Written on July 14, 2017 at 3:46 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Sales funnels, search pics & editorial changes appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

An update on executive changes on the editorial team

Written on July 14, 2017 at 3:46 pm, by admin

Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.

The post An update on executive changes on the editorial team appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Written on July 14, 2017 at 3:46 pm, by admin

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.

The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on Search Engine…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search in Pics: Google indoor race track, dog at work & yummy cake

Written on July 14, 2017 at 3:46 pm, by admin

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Dog working at Google: Source: Instagram Google cake: Source: Instagram…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Rand Fishkin to step away from day-to-day operations at Moz

Written on July 13, 2017 at 12:32 pm, by admin

Moz’s founder is moving into an advisory role at the company early next year.

The post Rand Fishkin to step away from day-to-day operations at Moz appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]

Written on July 13, 2017 at 12:32 pm, by admin

Site owners really don’t know the full story about who, or what, is crawling their sites until they analyze their server logs. Columnist Glenn Gabe shares a case study that illustrates some insights to be gleaned from a server log file analysis.

The post Brace yourself: The benefit and shock of…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google adds booking for spa and salon appointments from Search & Maps

Written on July 13, 2017 at 12:32 pm, by admin

The Reserve with Google program makes it possible to book appointments right from Google.

The post Google adds booking for spa and salon appointments from Search & Maps appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

7 features you’ll only find in the new AdWords interface

Written on July 13, 2017 at 12:32 pm, by admin

Advertisers getting used to working in the new UI will find some bonus capabilities.

The post 7 features you’ll only find in the new AdWords interface appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEM growth hack #4: Grow ROI with cross-channel optimization

Written on July 12, 2017 at 9:25 am, by admin

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.

The post SEM growth hack #4: Grow ROI with cross-channel optimization appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing