How to bring your potential customers back with retargeting
Written on July 20, 2017 at 8:27 am, by admin
The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once they’re ready.
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Google Search Analytics report now breaks down job listings & details results
Written on July 20, 2017 at 8:27 am, by admin
New filters have been added to the search appearance tab in the Google Search Analytics report for job listings.
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Amazon Prime Day’s surprising effects on Google AdWords performance
Written on July 20, 2017 at 8:27 am, by admin
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale.
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Google Now is dead, long live ‘the feed’
Written on July 19, 2017 at 5:24 am, by admin
Google is killing the ‘Google Now’ name but improving the underlying functionality to make it more controllable, engaging — and searchable.
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SearchCap: Google Search Console beta, Amazon Echo Show & link building mistakes
Written on July 19, 2017 at 5:24 am, by admin
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Why mistakes make you a better link builder
Written on July 19, 2017 at 5:24 am, by admin
Worried about making mistakes as a link builder? Columnist Julie Joyce describes 11 of the worst ones she’s seen and discusses how making mistakes helps you build better links.
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What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced
Written on July 19, 2017 at 5:24 am, by admin
Columnist Eric Enge breaks down the “AMA With Google Search” session at SMX Advanced, where Search Engine Land founding editor Danny Sullivan interviewed Webmaster Trends Analyst Gary Illyes from Google.
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Google beta testing brand-new Google Search Console design
Written on July 18, 2017 at 1:37 am, by admin
Check out these screen shots of the new Google Search Console user interface.
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SearchCap: Google home service ads, Google Image SEO & link building
Written on July 18, 2017 at 1:37 am, by admin
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google home service ads come to the East Coast & open up to more service categories
Written on July 18, 2017 at 1:37 am, by admin
The local home services ad product is now available in 5 metro areas in the US.
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