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Google adds structured data for subscription & paywalled content for new flexible sampling program

Written on October 2, 2017 at 7:54 am, by admin

Excited for the new flexible sampling program for Google web search and Google News? Well, make sure you don’t get in trouble for cloaking by using this new structured data.

The post Google adds structured data for subscription & paywalled content for new flexible sampling program appeared…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google: First Click Free is over, being replaced by Flexible Sampling

Written on October 2, 2017 at 7:54 am, by admin

Google is rolling out a suite of tools to help news publishers drive more subscription revenue.

The post Google: First Click Free is over, being replaced by Flexible Sampling appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO ranking factors: What’s important, what’s not

Written on September 30, 2017 at 1:32 am, by admin

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Bing Ads tracking, Google Home screen & Google Fred

Written on September 30, 2017 at 1:32 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Ads tracking, Google Home screen & Google Fred appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show

Written on September 30, 2017 at 1:32 am, by admin

Can Google Home emerge from Amazon Echo’s shadow?

The post Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Targeting featured snippet and ‘People also ask’ SERP features

Written on September 30, 2017 at 1:32 am, by admin

Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.

The post Targeting featured snippet and ‘People also ask’ SERP features appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions

Written on September 28, 2017 at 10:30 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Make user-generated content your brand’s secret weapon

Written on September 28, 2017 at 10:30 pm, by admin

Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content. Join Marty Weintraub, founder of aimClear, and Janelle…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Ads announces new Editor features for ad extensions

Written on September 28, 2017 at 10:30 pm, by admin

Now available: Support for scheduling and Shared Libraries for call and location extensions

The post Bing Ads announces new Editor features for ad extensions appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Canonical tags gone wild

Written on September 28, 2017 at 10:30 pm, by admin

What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.

The post Canonical tags gone wild appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing