Atomic Media

Visually understanding your site structure and external link weight impact

Written on October 5, 2017 at 5:31 pm, by admin

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.

The post Visually understanding your site structure…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Audiences to employ for extra online marketing bang!

Written on October 5, 2017 at 5:31 pm, by admin

Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.

The post Audiences to employ for extra online marketing bang! appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Insights Engine Project, Instant AMP label & Google Express

Written on October 4, 2017 at 2:30 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Insights Engine Project, Instant AMP label & Google Express appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google test surfaces user data for publishers as part of new Insights Engine Project

Written on October 4, 2017 at 2:30 pm, by admin

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.

The post Google test surfaces user data for publishers as part of new Insights Engine Project appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Wanted: Session ideas for SMX West

Written on October 4, 2017 at 2:30 pm, by admin

We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

2017 growth hacks: Increase CTR by monitoring competitive offers

Written on October 4, 2017 at 2:30 pm, by admin

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.

The post 2017 growth hacks: Increase CTR by monitoring competitive offers appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

Written on October 3, 2017 at 10:57 am, by admin

The scope and feature list of the open-source project continue to expand.

The post Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Word association: Here’s a script for analyzing the phrases that associate with your terms

Written on October 3, 2017 at 10:57 am, by admin

Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases.

The post Word association: Here’s a script for analyzing the phrases that associate…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

14 ways to get smarter with your content and SEO

Written on October 3, 2017 at 10:57 am, by admin

Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success.

The post 14 ways to get smarter with your content and SEO appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations

Written on October 3, 2017 at 10:57 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing