Atomic Media

The holidays arrived early for local marketers

Written on October 18, 2017 at 4:19 am, by admin

The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a number of tools and partnerships supporting…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Ignoring these 6 SEO strategies could come back to haunt you

Written on October 18, 2017 at 4:19 am, by admin

Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.

The post Ignoring these 6 SEO strategies could come back to haunt you appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Facebook food ordering, Google Posts automation & machine learning

Written on October 17, 2017 at 1:18 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Facebook food ordering, Google Posts automation & machine learning appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How machine learning levels the SERP playing field

Written on October 17, 2017 at 1:18 am, by admin

Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.

The post How machine learning levels the SERP playing field appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Posts can now be automated with new API support

Written on October 17, 2017 at 1:18 am, by admin

Google My Business API version 4.0 adds new features, including the ability to manage your Google Posts.

The post Google Posts can now be automated with new API support appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook officially rolls out food ordering as part of longer-term commerce evolution

Written on October 17, 2017 at 1:18 am, by admin

Facebook has been building a range of commerce tools and capabilities, many of which are directed at local and offline transactions.

The post Facebook officially rolls out food ordering as part of longer-term commerce evolution appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides

Written on October 13, 2017 at 4:09 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to capture urgent leads with call-only ad extensions

Written on October 13, 2017 at 4:09 pm, by admin

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.

The post How to capture urgent leads with call-only ad extensions appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The nitty-gritty paid search account health check: Part 1

Written on October 13, 2017 at 4:09 pm, by admin

Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities.

The post The nitty-gritty paid search account health check: Part 1 appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Oculus looks to improve VR app discovery with content-based search

Written on October 13, 2017 at 4:09 pm, by admin

Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements.

The post Oculus looks to improve VR app discovery with content-based search appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing