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A brief history of Google’s most important local search updates

Written on October 20, 2017 at 10:34 am, by admin

How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.

The post A brief history of Google’s most important local search updates appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google expanding Attribution beta to hundreds more advertisers

Written on October 20, 2017 at 10:34 am, by admin

Google’s anticipated multi-channel attribution product is rolling out to more advertisers.

The post Google expanding Attribution beta to hundreds more advertisers appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search in Pics: Danny Sullivan the Noogler, Google’s upside down room, a Google Sukkah & more

Written on October 20, 2017 at 10:34 am, by admin

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Danny Sullivan wearing his Noogler hat: Source: Twitter A Google Sukkah at…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Written on October 20, 2017 at 10:34 am, by admin

Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP.

The post Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option

Written on October 19, 2017 at 7:28 am, by admin

In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.

The post Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search community mourns loss of veteran link builder Eric Ward

Written on October 19, 2017 at 7:28 am, by admin

Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Penalty guide, Google Tag Manager scrolls & faster images

Written on October 19, 2017 at 7:28 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Penalty guide, Google Tag Manager scrolls & faster images appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Our ‘Ultimate Guide to Google Penalties’ launches today

Written on October 19, 2017 at 7:28 am, by admin

Google penalty notifications - and how to respond to them - continue to be confounding issues for SEOs. Our new guide provides answers and guidance.

The post Our ‘Ultimate Guide to Google Penalties’ launches today appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Bing ads account linking, scary SEO & duplicate content

Written on October 18, 2017 at 4:19 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing ads account linking, scary SEO & duplicate content appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google AMP and call attribution — 5 things you need to know

Written on October 18, 2017 at 4:19 am, by admin

AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing