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Google bringing the Assistant to tablets and Lollipop Android phones

Written on December 13, 2017 at 11:53 pm, by admin

The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition.

The post Google bringing the Assistant to tablets and Lollipop Android phones appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console beta adds 12+ months of data to performance reports

Written on December 13, 2017 at 11:53 pm, by admin

After a few years of promises, Google is finally providing longer-term data in Google Search Console — well, the beta version of Search Console.

The post Google Search Console beta adds 12+ months of data to performance reports appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google’s SEO guide, Microsoft outings app & data SEO

Written on December 12, 2017 at 7:44 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google’s SEO guide, Microsoft outings app & data SEO appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Compare 13 leading SEO platforms

Written on December 12, 2017 at 7:44 pm, by admin

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google revamps its SEO Starter Guide

Written on December 12, 2017 at 7:44 pm, by admin

This is the first update of the SEO starter guide in several years.

The post Google revamps its SEO Starter Guide appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

A balanced approach to data-driven SEO

Written on December 12, 2017 at 7:44 pm, by admin

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.

The post A balanced approach to data-driven SEO appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google customer match, local SEO & SMX West

Written on December 11, 2017 at 3:20 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google customer match, local SEO & SMX West appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Act fast! SMX West Super Early Bird rates end Saturday night!

Written on December 11, 2017 at 3:20 pm, by admin

Your search for actionable SEM and SEO tactics is over. Join thousands of search marketers at the largest search marketing conference on the West Coast: Search Engine Land’s SMX West, March 13-15, 2018, in San Jose, California. Rates increase at the end of this week! Register today for an All…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 local search tactics your competitors probably aren’t using

Written on December 11, 2017 at 3:20 pm, by admin

When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.

The post 5 local search tactics your competitors probably aren’t using appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Written on December 11, 2017 at 3:20 pm, by admin

Google Customer Match becomes more accessible to advertisers that don’t have large customer email lists.

The post AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing