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SearchCap: Voice assistant study, SEO audits & PPC budgets

Written on April 28, 2018 at 10:35 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Voice assistant study, SEO audits & PPC budgets appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Surefire tactics to get the most value out of budget-limited campaigns

Written on April 27, 2018 at 7:27 am, by admin

Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend.

The post Surefire tactics to get the most value out of budget-limited campaigns appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The first steps of your SEO audit: Indexing issues

Written on April 27, 2018 at 7:27 am, by admin

Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit.

The post The first steps of your SEO audit: Indexing issues appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search in Pics: Parrots at Google, VHS tape library & scary client masks

Written on April 27, 2018 at 7:27 am, by admin

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google uses this scary client masks: Source: Instagram Girl scouts meet at…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Study: Google Assistant most accurate, Alexa most improved virtual assistant

Written on April 27, 2018 at 7:27 am, by admin

While one new study on voice assistants compares the quality of different providers’ answers, the other drills into Google’s data sources for 22 verticals.

The post Study: Google Assistant most accurate, Alexa most improved virtual assistant appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: PPC branded content & bad local reviews

Written on April 26, 2018 at 4:15 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: PPC branded content & bad local reviews appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to use good ol’ PPC to support fun and creative branded content

Written on April 26, 2018 at 4:15 am, by admin

Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns.

The post How to use good ol’ PPC to support fun and creative branded content appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to regain trust lost by bad business listings

Written on April 26, 2018 at 4:15 am, by admin

Whether it’s spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don’t, be prepared to lose customer trust and search rankings.

The post How to regain trust lost by bad business listings appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google earnings, fake online reviews & paid search

Written on April 25, 2018 at 12:53 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google earnings, fake online reviews & paid search appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google earnings, fake online reviews & paid search

Written on April 25, 2018 at 12:53 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google earnings, fake online reviews & paid search appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing