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[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1

Written on May 2, 2018 at 11:50 pm, by admin

Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.

The post [Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1 appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google My Business dashboard & API, class action awards & clickbait

Written on May 1, 2018 at 8:16 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google My Business dashboard & API, class action awards & clickbait appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google launches new Google My Business API, new dashboard to manage multiple locations

Written on May 1, 2018 at 8:16 pm, by admin

Now a single registered account on GMB will be able to manage an unlimited number of locations.

The post Google launches new Google My Business API, new dashboard to manage multiple locations appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Let’s face it — clickbait works. Here’s how to use it to your advantage

Written on May 1, 2018 at 8:16 pm, by admin

Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.

The post Let’s face it — clickbait works. Here’s how to use…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Hooray! Google My Business descriptions are back

Written on May 1, 2018 at 8:16 pm, by admin

Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it.

The post Hooray! Google My Business descriptions are back appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Is responsive web design enough? (Hint: No)

Written on April 30, 2018 at 4:56 pm, by admin

Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.

The post Is responsive web design enough? (Hint: No) appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting

Written on April 30, 2018 at 4:56 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

First look! Here’s what you can expect at SMX Advanced

Written on April 30, 2018 at 4:56 pm, by admin

SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for three days of learning and sharing. And it…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

First batch of Google mobile-first indexing notifications goes out today

Written on April 30, 2018 at 4:56 pm, by admin

Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters.

The post First batch of Google mobile-first indexing notifications goes out today appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google announces new job posting guidelines & requirements

Written on April 28, 2018 at 10:35 am, by admin

Google has officially updated its job posting guidelines and says if you violate those guidelines, your site can receive a manual action.

The post Google announces new job posting guidelines & requirements appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing