Atomic Media

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Written on October 5, 2019 at 9:04 am, by admin

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

A eulogy for Mapquest

Written on October 5, 2019 at 9:04 am, by admin

Once the dominant mapping site, the decline of Mapquest is a story of disruptive competition and corporate complacency.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Gift-giving shopping behavior from religious holidays to relationships and beyond

Written on October 4, 2019 at 5:58 am, by admin

New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Please Take Our 3-minute Martech Upgrade Survey

Written on October 4, 2019 at 5:58 am, by admin

The survey takes around three minutes to complete, and will help the martech community better understand how organizations choose to upgrade marketing technology applications.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Multiple H1s won’t get in the way of your SEO, Google says

Written on October 4, 2019 at 5:58 am, by admin

Google still uses semantic headings to understand the context of different parts of your pages, though.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s new take on Shopping goes live in U.S.

Written on October 4, 2019 at 5:58 am, by admin

The new Google Shopping offers personalized recommendations. “Buy on Google” is featured prominently as the company responds to Amazon.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets

Written on October 3, 2019 at 2:54 am, by admin

An updated list of error codes for API clients and scripts is also available.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google rolling out ‘Incognito Mode’ for Maps, activity data deletion via Assistant

Written on October 3, 2019 at 2:54 am, by admin

These privacy controls promote trust and won’t impact targeting and analytics.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console adds Change of Address tool to new interface

Written on October 3, 2019 at 2:54 am, by admin

The change of address tool should be around for the foreseeable future.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google to update GoogleBot’s user agent

Written on October 3, 2019 at 2:54 am, by admin

Make sure you are prepared for the new GoogleBot user agent, which launches this December.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing