Atomic Media

Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Written on October 9, 2019 at 9:56 pm, by admin

Calls are an important source of first-party data, often neglected by marketers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

If Google says H1s don’t matter for rankings, why should you use them? Here’s why

Written on October 8, 2019 at 6:46 pm, by admin

Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

With loss of Yahoo and image search, Google Shopping search partner traffic nosedives

Written on October 8, 2019 at 6:46 pm, by admin

While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Britney Muller Of Moz on Google’s feature snippets

Written on October 8, 2019 at 6:46 pm, by admin

Check out this interview literally behind the scenes at Mozcon.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Nextdoor’s ‘Local Deals’ ads let SMBs target specific neighborhoods

Written on October 8, 2019 at 6:46 pm, by admin

Appearing in multiple places, it’s both a paid search and display ad in one.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s solution to search results dominated by FAQ Schema

Written on October 7, 2019 at 3:24 pm, by admin

When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines for implementation being so broad they applied to just about any page on the web.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all

Written on October 7, 2019 at 3:24 pm, by admin

In addition, all advertisers will now automatically start with manager accounts.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console adds Video Enhancement, Video Appearances Performance reports

Written on October 7, 2019 at 3:24 pm, by admin

Google has new reports to help you with your videos in Google Search and Discover.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Revenge of the small business website

Written on October 7, 2019 at 3:24 pm, by admin

VC investments in WordPress’ parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big business.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising will also deprecate accelerated delivery

Written on October 5, 2019 at 9:04 am, by admin

The option to have ads delivered as early and often as possible will go away next month.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing